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The secrets of internet marketing

发布时间:2019-05-21 09:34 浏览量: Author: admin Published: 2019-05-21 09:34 views:

Recently, some friends will ask me about how their company's own website marketing needs to be done in order to make the effect better. Today, as a small editor in Shenzhen Beiyi, I compiled a list of related matters, hoping to help everyone.

Recently, some friends will ask me about how their company's own website marketing needs to be done in order to make the effect better. Today, as a small editor in Shenzhen Beiyi, I compiled a list of related matters, hoping to help everyone.

The first thing we need to know about website security is:

1. Whether the server is secure and stable will directly affect the website. We recommend that you choose the mainstream server operators in China, such as Alibaba Cloud, Tencent Cloud, and Western Digital.

2. Where economic conditions allow, choose your own independent IP server as much as possible.

3. The host supports the binding of the second-level domain name. In terms of the need to build a second-level domain name behind the website.

4. Select a server host that can support pseudo-static mode.

5. The host has the function of generating website logs.

6. Don't choose a domain name that has been degraded or punished when purchasing a domain name. This will directly affect the effectiveness of website promotion in the future.

7. Select the URL, and try to choose a domain name that is close to the keywords you want to promote, which is conducive to website optimization.

8. The access speed of opening the website is also one of the factors that affect the promotion of the network. It is not required to say that the access speed is fast, but it is normal.

9. At present, the domestic Internet security control has been strengthened, and the website's ICP filing must be done before the site is established.

10. Be sure to renew your server and domain name before it expires to avoid being registered by others.

11, do a good job of Baidu, 360 website security monitoring, regularly check the website for loopholes, and avoid becoming "high-risk websites."
Secondly, let's talk about optimization. This is very important.
12. Enterprise stations only do top-level domain names, such as the analysis of abestone.cn, there is no need to do the analysis of www.abestone.cn.

13, the background should have relevant functions to support online promotion SEO, such as adding articles, adding links, adding pictures and other functions.

14, the website code framework is clear, can not appear code confusion, browser incompatibility, JS errors and other problems.

15, URL structure is concise, try to choose flat or flat + tree structure short URL structure.

16, URL pseudo-static, will be conducive to the promotion of the website.

17, skilled in using strong, alt, nofollow, tag, H1 and other tags.

18. Write the title, keywords, and description before the website goes online, which directly affects the ranking of the website promotion.

19. Do n’t pile up keywords in writing the title and avoid being punished (keyword pileup, that is, related keywords appear multiple times).

20. It is recommended to find professional UI design website pages.

21. According to the user's browsing habits from left to right, important content is placed on the left.

22. Only the friendly link section of the homepage is retained, and in the later stage, the network promotion and exchange of the friend chain.

23. Make a separate contact us page and place it on the homepage navigation to facilitate customer contact.

24. Contact information, company address, QR code, and ICP filing information should be left at the bottom of the website.

25. The rejection of floating pop-up windows on the page affects the user experience.

26. Keep regular content updates on the homepage and add 乐众游戏官网 sections to the homepage.

27, the inner page to do a good breadcrumb navigation.

28. Reject the appearance of sensitive words and prohibited words.

29. Article update should ensure the combination of graphics and text, write content related to the company's main business, and pictures can be used as keyword tags.

30. Pay attention to the typesetting of the article, the font size and color are uniform, and the text is rejected.

31. The number of articles in each section page is controlled at 20-30.

32. Do a good job of building the internal link of the article: previous article, next article, related reading, related recommendation, article anchor text, etc.

33. The picture of the article should be displayed as 121: 75 as possible.

34. Regularly update the sitemap of the website, which will help the network promotion be indexed and crawled by search engines.

35. Regularly check website links to clear dead links.

36. Make a 404 page jump.

37. Bind to the Baidu webmaster platform, Baidu statistics, CNZZ, and convenient to view related information such as website traffic.

Finally, it ’s about extrapolation.

38. Regularly publish some high-quality external links, mainly anchor text.

39. Do Baidu know, Zhihu, 360 Q & A, Sogou ask, etc. to increase corporate brand publicity.

40. Exchange friend chains with websites in the same industry to drive website traffic.

41. Write soft articles and promote them in the media.

42. Open the corporate WeChat account.

43. Official Weibo of the opening company.

44. Use keyword mining tools to mine long-tail keywords and related keywords to improve keyword ranking for online promotion.

45. Analyze competitors' websites and learn from each other's good optimization methods.

46. Monitor Baidu statistics, webmaster platform, etc., for analyzing websites.

47. Analyze the shortcomings of your own website and reduce the bounce rate of your website.

48. Regularly crawl Baidu drop-down words to obtain the needs of recent users and increase the online promotion of such keywords.

49. Increase website visit traffic and increase website visit depth.

Well, today I ’ve introduced it here, of course, there are many good online promotion methods, and we need to continue to learn ... If you do n’t have time to take care of your website, you can find our Shenzhen Beiyi Beiyi welcomes your call anytime ...

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