发布时间：2019-05-21 10:19 浏览量： Author: admin Published: 2019-05-21 10:19 views:
Many friends who operate foreign trade promotion websites have faced or are facing the following problems: I just took over a foreign trade website and want to optimize the promotion but I do n’t know where to start? Is it content or keywords or something else? During the promotion of the foreign trade website, the idea suddenly went blank. I don't know what to do next? There is a ranking on the website keywords, I don't know why there are many pages with duplicate keywords.
The above problem is basically because I have not mastered a detailed SEO optimization process. Today, Shenzhen Beiyi Information Technology Co., Ltd. has summarized its many years of SEO experience, hoping to help everyone.
The first step is to analyze the business of the target market
Website analysis: analyze the website structure, navigation, code, Robot.txt, 404 and 301 settings and other specific details to ensure compliance with subsequent website SEO requirements. Competitive analysis: check the competition difficulty of content keywords in search engines and corresponding competitors Website in order to develop an effective SEO optimization strategy.
Step two: keyword research
Keyword analysis: further identify the main keywords to be promoted, and use related keyword tools to expand more relevant keywords and long tail keywords. Analyze the search intent, search volume, and competition difficulty of keywords, and select appropriate keywords for subsequent page layout. Be careful not to ignore other names for keywords, singular and plural forms, and spelling differences and errors.
Keyword ranking goal formulation: Clearly set keywords or website traffic promotion goals in order to optimize the traffic funnel later. Some people find this goal difficult to set. It does n’t matter, we can start with the simplest, for example, the website traffic this month is 100IP, then try to increase it to 200IP next month. Each goal will make the website optimization process tangible. . When this step is repeated many times, there will be a clear understanding of how well the keywords are done and how to improve website traffic.
Step three, content optimization and submission
On-page SEO: The seo layout problem on the website page is one of the most important links in the entire SEO optimization process. Good On-page SEO not only ensures the readability of the article, but also has reasonable keywords and internal and external link layouts, which is very conducive to the ranking of the website in the search engine. Let's take a look at the points that need to be focused on in On-page SEO.
Title: The title of the web page represents the core point of the web page, which tells you what the web page does. Keyword-based titles help determine the theme and optimization direction of pages that contain keywords.
Description (Describtion): Due to changes in Google's algorithm, the meta description no longer directly affects rankings, but it will directly affect the click-through rate of the website. The difference between a CTR of 3% and a CTR of 0.3% is often fatal.
Keywords (Keywords): The selection of keywords strives to achieve 3 goals, accurate positioning, large search volume, and low competition difficulty.
Keyword layout: The overall layout of keywords follows the top-down principle:
1. In the title or h tag, layout core keywords
2. Core keywords appear in the first 100 words of the article
3. Make sure the core keywords appear 2-3 times on the page
4. Layout Long Tail Keywords
5.Keyword use bold or tilt effect
Internal and external chain layout: The layout of the internal chain is to increase the connectivity of the website and allow visitors to easily reach other pages of the website. Reasonable internal links are conducive to the improvement of the SEO ranking of web pages. It is recommended that 2-3 places be added to the article. The external links in the website cannot play a role in transmitting weight to the website itself, but the layout of high-quality outbound external links is conducive to increasing Google's trust in the website.
Picture / Video Optimization: Pictures must be losslessly compressed before uploading, otherwise it will affect the loading speed of the website. In addition, the name and description of the picture must correspond to the responding product. Optimize Alt tags for images. For videos, it is recommended to upload the video to social platforms such as YouTube first, and then embed the website, which will help improve the loading speed of web pages.
Step four: monitoring and maintenance
Monitoring: We need to monitor the ranking status and traffic status of the website in the future to ensure the effectiveness of the SEO strategy. Of course, the ranking status of each keyword and the traffic it brings.
Maintenance: It is necessary to continuously add and modify keywords and website content to continuously improve the ranking of the website in search engines. This will make the website's traffic continue to rise, avoiding stagnation or decline. Of course, you also need to test the website from time to time to avoid other situations. The construction of external links in the later period is also indispensable, and the continuous growth of related external links will bring a great boost to the website.
Well, the above is the complete optimization process of the foreign trade promotion website. If you want to know more about foreign trade promotion consulting, you must pay more attention to Beiyi.
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